SEA can boast the most complete and numerically significant presence on social networks in the Italian airport sector, and one of the leading social network presences at an international level. Over the years, the Milan Airports have opened official pages on all the main social media: Facebook, Twitter, Google+, Youtube, Instagram. We also recently launched an official channel on WeChat, the most important platform for the Chinese market, with more than 1 billion active users.
World ranking of Airport Facebook pages
|Changi Airport - Singapore||3,784,492|
|Malaysia Airports - Malaysia||2,675,383|
|Dubai International - United Arab Emirates||2,375,109|
|Queen Ala International Airport - Jordan||911,890|
|RIOgaleao - Aeroporto Internacional Tom Jobim - Brazil||847,130|
|Delhi Airport - India||726,915|
|Incheon International Airport - South Korea||622,938|
|Milan Airports - Italy||596,070|
|LAX - United States||558,693|
|Amsterdam Airport Schiphol - Netherlands||501,566|
Source: Social Bakers. https://www.socialbakers.com/statistics/facebook/pages/total/place/airport/
The Milan Airports Facebook page, set up in 2012, has approximately 596,000 fans (top-ranking airport in Europe and 8th in the world). Public posts on the page collect an average of 1,000,000 views each month and it is an essential platform to advertise the airport's initiatives and services, in addition to fostering engagement and building brand reputation. Third account in the world for interaction (after Amsterdam and Singapore): https://www.facebook.com/milanairports/insights/?referrer=page_insights_tab_button (Source: Facebook Insights).
Ranking of Italian airports per no. of followers on Twitter
SEA was the first company in the Italian airport sector to set up a customer care channel via Twitter. The Twitter Milan Airports account has approximately 32,000 followers and is the top airport per number of followers in Italy.
Ranking of Italian airports per no. of followers on Instagram
The Milan Airports on Instagram account is showing impressive growth on all the principal indicators (Likes, views and engagement) and is fast becoming the main communication channel.